| Abstract: | To improve the transparency of consumer markets by means of information is an important task but it cannot be served efficiently by consumer advice. The genuine aim of consumer advice is described here as promoting consumer autonomy by, first, decision counselling and related means and, second, coordinating consumer interests. The paper is centred on two main issues: the responsibility of suppliers of consumer goods to meet the consumers' information needs, and the potential and chance for consumers to progress towards a higher degree of autonomy. |
