旅游产品市场竞争力研究 |
| |
引用本文: | 张秀华. 旅游产品市场竞争力研究[J]. 生产力研究, 2011, 0(5): 89-90 |
| |
作者姓名: | 张秀华 |
| |
作者单位: | 哈尔滨工程大学经济管理学院,黑龙江哈尔滨,150001 |
| |
基金项目: | 中央高校基本科研业务费专项基金“黑龙江省旅游产业竞争力研究” |
| |
摘 要: | 旅游产品市场竞争力强弱直接关系着旅游企业参与国际竞争的实力。通过对旅游产品市场竞争力的含义界定及其特点分析,系统阐述旅游产品市场竞争力的影响因素。构建旅游产品市场竞争力模型,探讨提升旅游产品市场竞争力的对策。
|
关 键 词: | 旅游产品 市场竞争力 影响因素 提升策略 |
On Market Competitiveness of Tourism Products |
| |
Abstract: | Market competitiveness of tourism products is connected with the strength of a tourism enterprise in international competition and can decide it in a degree.The paper makes an analysis on the definition of market competitiveness of tourism products,discusses its features and explores the factors influencing it.The author sets up a model of market competitiveness of tourism products and puts forward some measures to enhance the competitiveness. |
| |
Keywords: | |
本文献已被 维普 万方数据 等数据库收录! |