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健身秧歌在榆林市的推广策略研究
引用本文:鱼莹,延保东. 健身秧歌在榆林市的推广策略研究[J]. 价值工程, 2011, 30(17): 327-328
作者姓名:鱼莹  延保东
作者单位:榆林学院,榆林,719000
基金项目:榆林学院科研项目;项目编号10YK05
摘    要:通过对榆林市健身秧歌练习者、教练员、管理者等随机抽样调查分析,应该加强健身秧歌的宣传,社区活动场地建设,提高健身秧歌指导员的人数和业务水平,丰富健身秧歌练习内容,为练习者提供更多的选择余地。并按照"俱乐部或协会型"、和"市场产业化"方向发展的步骤进行健身秧歌的普及与推广工作。

关 键 词:健身秧歌  榆林市  推广策略

Promotion Strategy Research of Healthy Yangge in Yulin City
Yu Ying,Yan Baodong. Promotion Strategy Research of Healthy Yangge in Yulin City[J]. Value Engineering, 2011, 30(17): 327-328
Authors:Yu Ying  Yan Baodong
Affiliation:Yu Ying;Yan Baodong(Yulin University,Yulin 719000,China)
Abstract:Through sampling analysis of the general practitioner,coaches and managers of Healthy Yangge,we should strengthen the propaganda,community activity field construction,improves the number and business level of Healthy Yangge instructor and enrich Healthy Yangge practice content to provide more choices for practitioners.According to development steps of the "club or association type" and "market industrialization",we conduct the popularization and promotion of Healthy Yangge.
Keywords:Healthy Yangge  Yulin city  promotion strategy
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