竞争与合作均衡:企业网络联盟中竞合关系协调的关键

面对复杂的环境和快速多变的市场,企业网络联盟成为企业提升竞争力的重要手段,但联盟关系又有着较高的不稳定性。从企业的角度,以网络联盟形成的利益基础为切入点,找出了联盟不稳定的根源,指出只有在联盟内实现竞争与合作均衡才能维持联盟的动态稳定。可见协调好联盟内竞合关系使之均衡是发挥网络联盟作用的关键,也是研究网络联盟理论的瓶颈问题。文章将从成本、资源、沟通对话、组织演变四个角度来阐述如何实现联盟内竞争与合作的均衡,最终实现网络联盟的目标。

Balance of Competition and Cooperation: the Key of Coordinating the Relationship of Competition and Cooperation in Enterprise Network Alliance

Facing the complex environment and the fast changing market,enterprise network alliance becomes an important means of improving enterprise competitiveness,but it has a higher instability.From the angle of enterprises,the interest of network alliance forming is the breakthrough point of the thesis,and the source of instability is found,at last we can point that the balance of competition and cooperation within the alliance can make alliance dynamic stability.So coordinating the relationship of competition an...