生源下降时代高职招生宣传策略

本文对高职院校招生宣传的对象、媒体以及招生宣传现状进行研究分析,提出高职院校在生源下降时代,应将各种媒体有效结合,分时间段、区域实施长效性和针对性的招生宣传工作,为学院争取到丰富的、高素质的考生,促进学校在扩大办学规模的同时提高办学水平。

Higher Vocational Students Admissions Promotional Strategies in Students Resource Drop Era

This paper researched and analyzed admittance publicity object,media and status quo in higher vocational colleges,proposed we should effectively combine with various media,implement long-effect and targeted admittance publicity at different stage and regions in students resource drop era,to take in high-quality students and promote the expansion of school size and improve managerial level.