北京市参展商旅游消费支出实证分析

本文利用问卷调查获取的第一手资料,以到北京参展的参展商为例,一方面从总体层面分析了展览会举办期间参展商对展览举办城市旅游业的贡献;另一方面从本地与外地参展商、海内与海外参展商、不同领导层级带队的参展商等不同视角,详细分析了不同因素对参展商旅游消费构成的影响.这些量化信息,对旅游企业开拓展览旅游市场具有较高的参考价值.

A Positive Analysis on Exhibitor's Tourism Expenditure in Beijing

The paper,making use of the first hand materials gained from questionnaires,analyzes the contribution made by the exhibitors to the tourism industry of the host city,and on the other hand makes a detailed analysis of different factors that influence the tourist consumption of exhibitors,from the different visual angle,such as local exhibitors and those from other parts of the country,exhibitors at home and abroad,different ranks of leaders who lead the teams to take part in the exhibition.The quantitative analysis is of high referential value to tourist enterprises to expand exhibitor's tourism market.