| 渠道间冲突解决模式的综述与评价 |
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| 引用本文： | 何清.渠道间冲突解决模式的综述与评价[J].改革与战略,2008,24(10):216-218. |
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| 作者姓名： | 何清 |
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| 作者单位： | 上海海洋大学经济管理学院市场营销系,上海,200090 |
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| 基金项目： | 上海市优秀青年教师项目 |
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| 摘 要： | 渠道间冲突是制约多渠道分销成功实施的重要问题。文章基于这一实际，对渠道间冲突的特征及影响、渠道间冲突的三种经典的解决模式等进行了相应的综述和评价。
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| 关 键 词： | 渠道间冲突 影响 典型解决模式 |
The Conflict of Channel-To-Channel and Its Solution |
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| He Qing.The Conflict of Channel-To-Channel and Its Solution[J].Reformation & Strategy,2008,24(10):216-218. |
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| Authors: | He Qing |
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| Institution: | He Qing (College of Economic Management,Shanghai Ocean University,Shanghai 200090) |
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| Abstract: | The conflict of channel-to-channel is an important factor of constraining the successful implementation of multi-channel distribution. Based on this reality, the characteristics and the impacts of this conflict are discussed in this paper. At the same time, some representative solvable modes are introduced. |
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| Keywords: | conflict of channel-to-channel impact representative solvable mode |
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