供应商战略性细分管理研究

供应商对企业经营绩效具有重要作用。供应商管理历来是企业管理的重要组成部分。目前,结合企业实践对供应商管理的研究比较少。借鉴营销管理中的市场细分理论,本文提出从战略角度对供应商进行细分,并针对不同的细分供应商,应用不同的管理方式进行管理,以达到企业绩效最优。

Strategic Segment Management of Suppliers

Suppliers are very important to firm performance. Managing suppliers is an important part of enterprise management. Nowadays, the researches of supplier management combined with enterprise practices are really rare. Making use of the market segment theory of marketing management, this paper presents supplier segment from strategic perspective and implementing different management mode aiming at different segmented suppliers in order to achieve the optimal performance of enterprise.