论区域旅游发展战略的趋同与缓解

区域旅游竞合关系的演化使各旅游地纷纷进行战略规划。同时,各旅游地发展战略在战略目标、旅游功能、产业调整政策、旅游形象四个方面已经暴露出较为严重的趋同现象。原因是多方面的,主要是:战略决策层的从众心态和战略参与者的标准化知识及模式化思维,成功战略难以复制,在不确定性发展环境下决策的中庸之道,战略决策层对外界的媚俗效应等。战略趋同对区域旅游发展的影响是长远的,它将导致区域内恶性竞争,失去整体优势,并使区域旅游的成长极限快速到来。本文从研究者的角度,重新思考战略规划的基本要求,认为通过深刻解读规划对象,充分发挥点群优势,提供多情景方案三条途径可以使战略趋同问题得到缓解。

A Study on A Trend of Regional Tourism Developing Strategies Becoming Similar

Keen competition and cooperation of regional tourism makes the strategic planning more and more important. Simultaneously, there is a trend exposed that the strategic planning of the tourism areas are more and more similar, specially in such four areas, as strategic target, tourism functions, polices of industry adjustment and tourism figure. The same strategy will make a long time effect on regional tourism development, which includes malign competition, missing whole advantages, and growing limit of regional tourism development coming quickly. This paper thinks anew of the basic requests of strategic planning, and raises three ways to settle the question from a study station, which are to deeply analyze regional tourism, to sufficiently bring points and groups advantages to full play, and to submit a few programs in situations.