企业实施绿色营销的障碍与对策

随着环境的恶化,各国都在实施可持续发展战略,实施绿色营销是21世纪经济发展的主流,是加 入WTO后企业真正参与国际竞争、增强竞争力的必然选择。然而,目前企业实施绿色营销存在许多障 碍,应就目前实施绿色营销的障碍及对策进行分析。

Obstacles of Preventing Enterprises From Implementing Green Marketing and Countermeasures

As the environment get worse and worse nowadays, almost every country is protecting the environment from polluting. Green makreting is the mainstream in the 21 century. For Chins has join the WTO, to put green marketing into effect is the right way for companies to strengthen their compctitivel power in the world market. But at present there exist many obstacles in implementing green marketing. This article analyzes those concrete obstacles and proposes the countermeasures on how to implement green marketing.