河南农村受众广告接触行为对其消费观念的影响分析

本文以豫南C乡的农村受众为研究对象展开问卷调查，主要考察了农村受众广告接触频度、接触时间、种类偏好及广告媒介信任度对其消费观念的影响。研究发现，农村受众的广告媒介接触行为影响其消费观念，但具体到广告媒介接触的指标不同则影响不同，其中农村受众广告媒介接触时间压种类偏好显著影响其消费观念。

A study of commercial media contact of the rural dwellers on their consumption conception effect

In this paper, the rural areas of Henan province C rural dwellers research carried out for the survey, mainly on the rural dwellers commercial contact frequency, contact time, the types of commercial media preferences and confidence in the concept of the impact of their consumption. The study found that dwellers in rural areas access to an commercial medium that affect their consumption behavior, but an commercial medium to come into contact with different effects on different indicators. Commercial medium ...