| 基于多元混合准则模糊模型的个性化推荐算法 |
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| 引用本文： | 范进,. 基于多元混合准则模糊模型的个性化推荐算法[J]. 华东经济管理, 2007, 21(2): 117-119 |
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| 作者姓名： | 范进 |
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| 作者单位： | 中国科学技术大学,管理学院,安徽,合肥,230026 |
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| 摘 要： | 顾客资源是企业最重要的资源之一,在个性化大潮的推动下,能否为顾客提供差异化、个性化的产品和服务成为企业运营成败的关键.文章在分析传统个性化推荐算法的基础上,利用模糊数学的知识,提出了一种基于多元混合准则模糊模型的个性化推荐算法,并通过算例进行演算.算例证明该算法易于进行计算机模拟,易于推广.
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| 关 键 词： | 推荐算法 模糊模型 混合准则 |
| 文章编号： | 1007-5097（2007）02-0117-03 |
| 收稿时间： | 2006-10-30 |
| 修稿时间： | 2006-10-30 |
Individualized Recommendation Algorithm Based on Muiti-mixture Principle |
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| FAN Jin. Individualized Recommendation Algorithm Based on Muiti-mixture Principle[J]. East China Economic Management, 2007, 21(2): 117-119 |
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| Authors: | FAN Jin |
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| Affiliation: | Department of Management; USTC; Hefei 230026; China |
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| Abstract: | The customer resource is one of the most important resources in a enterprise.Under the impetus of individuality tide,whether enterprises provide the different and individualized products and the services for customers becomes the key of enterprises' operations.On the analysis of tradition individualized recommendation algorithm foundation,with using the fuzzy mathematics knowledge this article proposes an individualized recommendation algorithm based on multi-mixture principle and it carries on the calculat... |
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| Keywords: | recommendation algorithm fuzzy model muiti-mixture prineiple |
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