| 企业文化对知识员工忠诚度的影响研究 |
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| 引用本文： | 蔡翔,张光萍. 企业文化对知识员工忠诚度的影响研究[J]. 商业研究, 2007, 0(8): 179-181 |
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| 作者姓名： | 蔡翔 张光萍 |
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| 作者单位： | 桂林电子科技大学,管理学院,广西,桂林,541004 |
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| 基金项目： | 国家社会科学基金;广西社会科学基金 |
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| 摘 要： | 为探讨企业文化与知识员工忠诚度的关系,依据企业目标偏好差异将企业文化分为员工导向与任务导向两类,对员工忠诚度等概念进行了界定,并就员工导向和任务导向的两类企业文化与知识员工忠诚度的关系构建一个分析框架模型,提出了一系列相关命题,以期为企业提高知识员工忠诚度提供理论上的指导。
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| 关 键 词： | 企业文化 知识员工 忠诚度 |
| 文章编号： | 1001-148X（2007）08-0179-03 |
| 收稿时间： | 2007-02-05 |
| 修稿时间： | 2007-02-05 |
The Impact of Corporate Culture on Knowledge-Employees'''' Loyalty |
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| CAI Xiang,ZHANG Guang-ping. The Impact of Corporate Culture on Knowledge-Employees'''' Loyalty[J]. Commercial Research, 2007, 0(8): 179-181 |
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| Authors: | CAI Xiang ZHANG Guang-ping |
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| Affiliation: | School of Management, Guilin University of Electronic Technology, Guilin 541004, China |
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| Abstract: | In order to explove the relationship between enterprise culture and knowledge-employees′loyalty,according to the corporate objective differentiation,the paper classifies corporate culture into personal orientation culture and task orientation culture.By redefining the loyalty degree of knowledge-employee,it frames the relationship among personal orientation culture,task orientation culture and knowledge-employees′ loyalty.It aims at offering some theory guidance for enterprise to improve knowledge-employees′ loyalty. |
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| Keywords: | corporate culture knowledge - employee loyalty degree |
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