| 商业广告心理效应的社会情境因素分析 |
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| 引用本文： | 杨建民. 商业广告心理效应的社会情境因素分析[J]. 商业经济(哈尔滨), 2007, 0(7): 59-60 |
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| 作者姓名： | 杨建民 |
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| 作者单位： | 黑龙江八一农垦大学,黑龙江,大庆,163319 |
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| 摘 要： | 消费者行为是在一定情境或背景下产生的,其中,社会情境中的广告心理效应是最重要的情境性影响因素。为增强商业广告心理效应,应充分把握产品选择的差异性、休闲方式的差异性、信息处理的差异性以及购物方式的差异性等因素,使商业广告成为一个意义生成和享用的过程。
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| 关 键 词： | 商业广告 心理效应 社会情境 |
| 文章编号： | 1009-6043（2007）07-0059-02 |
| 收稿时间： | 2007-05-24 |
| 修稿时间： | 2007-05-24 |
On Social Contextual Factors of Psychological Effect on Commercial Advertisement |
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| YANG-Jianmin. On Social Contextual Factors of Psychological Effect on Commercial Advertisement[J]. Business Economy, 2007, 0(7): 59-60 |
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| Authors: | YANG-Jianmin |
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| Affiliation: | YANG-Jianmin |
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| Abstract: | Consumer behavior is generated from a certain context or background,and the advertisement psychological effect of social context is the most important contextual influential factors.To enhance psychological effect of commercial advertisement,we should fully consider the differentiation of choice of products,entertainment methods,information processing and purchasing methods to make commercial advertisement a meaningful generating and enjoying process. |
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| Keywords: | commercial advertisement psychological effect social context |
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