浅谈“知彼知己”军事思想在企业营销中的运用

商场如战场这样的比喻在新经济时代已经成为共识,探讨在商场运用的战术也各有千秋。《孙子兵法》是套源自战场的理论,而我们在商场上,若对其加以变通的理解,便会发现很多理论以及原则都可以借鉴。文章结合实例,对"知彼知己"的思想是如何运用到企业的市场营销中进行了阐释。

Study on military idea of know the enemy and know yourself in enterprise marketing application

It is common sense to use such figure of speech likebusiness is like a battle fieldin our new economic era. There already have been several studies on tactics in business behaviors. Although Sunzi The Art of Waris a theory originated from battle field, we could find it useful when it is applied in business.We could also find several theories and principles which are extremely beneficial, especially doing a little amendment on that. By citing instances, this article explains how to use thezhibi friendsin the...