| 基于竞争态模型的河南入境旅游市场开发研究 |
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| 引用本文： | 吴丽霞,赵现红.基于竞争态模型的河南入境旅游市场开发研究[J].商业研究,2008(12). |
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| 作者姓名： | 吴丽霞 赵现红 |
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| 作者单位： | 安阳师范学院,环境资源与旅游学院,河南,安阳,455000 |
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| 基金项目： | 河南省哲学社会科学规划项目
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| 摘 要： | 应用波士顿咨询集团的波士顿矩阵法,根据入境游客数量的分析,可以建立入境旅游市场竞争态模型,从而对国际游客的市场占有率和增长率进行量化分析,入境旅游实质上体现了一个地方的开放度,区域经济的发展依赖于对外开放和融合,入境旅游的发展必须靠全社会的努力,营造出大旅游的氛围。
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| 关 键 词： | 河南省 竞争态 入境旅游市场 对策 |
The Competitive State of the Inbound Tourism Market in Henan Province |
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| WU Li-xia,ZHAO Xian-hong.The Competitive State of the Inbound Tourism Market in Henan Province[J].Commercial Research,2008(12). |
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| Authors: | WU Li-xia ZHAO Xian-hong |
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| Abstract: | With the method of Boston Consulting Group,the paper analyzes the number of inbound tourists in Henan Povince and sets up the model of the local inbound tourism market competitive state.It also examines the existing problems in developing foreign market by analyzing the market possession ratio and market increase ratio of inbound tourists from abroad.It presents some suggestions on improving Henan′s inbound tourism market. |
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| Keywords: | Henan Province competition state inbound tourism market solution |
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