Benchmarking the Asia Pacific tourism industry: A Bayesian combination of DEA and stochastic frontier |
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Authors: | A George Assaf |
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Institution: | Isenberg School of Management, University of Massachusetts-Amherst, 90 Campus Center Way, 209A Flint Lab, Amherst, MA 01003, United States |
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Abstract: | This study measures and compares the efficiency of leading tour operator and hotel companies across several Asia Pacific countries. We use an innovative methodology that is based on combining the stochastic frontier and data envelopment analysis in a Bayes framework. We show from the results that Australia, Singapore and South Korea are the most efficient in both their tour operator and hotel industries. We further show that international hotels in the region have a slightly higher efficiency than local hotels. We provide a listing of the most efficient tour operators and hotels in each country and discuss the implications of our findings. |
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Keywords: | Efficiency Tourism Asia Pacific Tour operators Hotels Empirical Bayes |
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