| 基于层次分析法的互联网金融中小企业信用评价体系构建 |
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| 引用本文： | 张超,朱维娜. 基于层次分析法的互联网金融中小企业信用评价体系构建[J]. 河南金融管理干部学院学报, 2014, 0(10): 25-29 |
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| 作者姓名： | 张超 朱维娜 |
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| 作者单位： | 浙江财经大学金融学院,浙江杭州310018 |
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| 基金项目： | 浙江省哲学社会科学规划项目（14NDYD11YB） |
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| 摘 要： | 对中小企业在互联网金融中的指标设计现状进行分析和研究,利用层次分析法构造中小企业在互联网金融中的信用指标,并利用Q品牌网络直营专卖店数据进行验证,结果表明该评价体系具有可行性。这为解决目前互联网金融中小企业信用评价提供一种思路,也为政府对互联网金融中小企业信用管理和控制提供理论依据。
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| 关 键 词： | 互联网金融 中小企业信用指标 层次分析法 |
Constructing Internet Finance SME Credit Evaluation System Based on AHP Method |
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| ZHANG Chao,Zhu Weina. Constructing Internet Finance SME Credit Evaluation System Based on AHP Method[J]. Journal of Henan College of Financial Management Cadres, 2014, 0(10): 25-29 |
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| Authors: | ZHANG Chao Zhu Weina |
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| Affiliation: | (School of Finance, Zhefiang University of Finance and Economics, Hangzhou , Zhejiang 310018 , China ) |
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| Abstract: | An analysis is made on the present indicator design for small and medium enterprises （SME） in internet finance; and credit indicators are built for SME in Internet finance by using AHP method, also testing data from directly - run stores by using Q - brand network. The empirical study proves the feasibility of the evaluation system. This system design may provide an idea for the current SME credit evaluation in the Internet finance, and provide the governments with a theoretical basis for management and control over SME credit in Interuet finance as well. |
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| Keywords: | Internet finance SME credit indicators AHP method |
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