| 试析博客营销在企业中的应用 |
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| 引用本文： | 黄建彬.试析博客营销在企业中的应用[J].北方经贸,2007(9):60-62. |
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| 作者姓名： | 黄建彬 |
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| 作者单位： | 华侨大学,福建,泉州,362021 |
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| 摘 要： | 企业博客营销作为一种新兴的营销方式,有着独特的优势特点。企业博客营销实际应用中应注意以下事项:个体与整体协调;优势互利;注意博客网站的方便友好性与舒适感;规范企业博客;综合利用博客资源与其他营销资源;关注品牌及泄密风险。
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| 关 键 词： | 博客营销 特点 互联网 应用 |
| 文章编号： | 1005-913X（2007）09-0060-03 |
| 收稿时间： | 2007-07-02 |
The Analysis of Blog-marketing's Application in Corporation |
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| Huang Jianbin.The Analysis of Blog-marketing''''s Application in Corporation[J].Northern Economy and Trade,2007(9):60-62. |
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| Authors: | Huang Jianbin |
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| Institution: | Huaqiao University Quanzhou Fujian 362021 |
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| Abstract: | As one new marketing mode,Blog-marketing is quite different from the traditonal marketing modes and has its own advantages.The artical draws some suitable actions of Blog-marketmg on the base of the characteristic of Blog-mar- keting and some problems that must be paid attention. |
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| Keywords: | Blog-marketing characteristic mode application |
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