| 整体产品质量对品牌-顾客关系质量的影响 |
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| 引用本文： | 施娟,李晓佳. 整体产品质量对品牌-顾客关系质量的影响[J]. 商业研究, 2010, 0(10) |
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| 作者姓名： | 施娟 李晓佳 |
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| 作者单位： | 吉林大学,商学院,长春,130021 |
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| 基金项目： | 国家社会科学基金项目;项目，吉林省社会科学研究基金项目;项目 |
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| 摘 要： | 顾客对产品质量的感知是对整体产品的抽象判断和评价,不同于企业对产品质量的客观设计与预期。研究顾客对整体产品质量的感知判断标准及结构,对企业维系与顾客的长期品牌关系,实现顾客对产品品牌忠诚的市场效应,具有重要的现实意义。
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| 关 键 词： | 整体产品 产品质量 品牌关系质量 |
Effects of Total Product Quality on the Quality of Brand-Customer Relationship |
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| SHI Juan,LI Xiao-jia. Effects of Total Product Quality on the Quality of Brand-Customer Relationship[J]. Commercial Research, 2010, 0(10) |
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| Authors: | SHI Juan LI Xiao-jia |
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| Affiliation: | SHI Juan,LI Xiao-jia(Business School of Jilin University,Changchun 130021,China) |
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| Abstract: | Customer perceiving the product quality is a subjective judgment upon total product,which is different from the enterprise's objective design and anticipation.Study on customer's estimation criterion and structure to total product quality has important significance on holding together long-term brand relationship and realizing market effect that customer's loyalty to brand. |
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| Keywords: | total product product quality quality of brand relationship |
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