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以竞争情报提升供应链的竞争力
引用本文:龚花萍,冷龙.以竞争情报提升供应链的竞争力[J].企业活力,2010(8):32-35.
作者姓名:龚花萍  冷龙
作者单位:南昌大学信息工程学院,南昌,330031
摘    要:竞争情报对供应链企业具有产品警示作用、环境监视作用、咨询决策作用、技术跟踪作用和学习作用,以竞争情报提升供应链竞争力的应对策略为:以竞争情报提升供应链中核心企业竞争力,协调管理核心企业与供应商、分销商的关系,提升供应链类型和产品类型的匹配度,有效评价供应链的整体绩效。

关 键 词:竞争情报  供应链管理  供应链竞争力

Competitive Intelligence to Enhance Competitiveness of Supply Chain
Gong Hua-ping,Leng Long.Competitive Intelligence to Enhance Competitiveness of Supply Chain[J].Enterprise Vitality,2010(8):32-35.
Authors:Gong Hua-ping  Leng Long
Institution:(Information Engineering School of Nanchang University, Nanchang 330031, China)
Abstract:Competitive intelligence has an impact on supply-chain enterprises in the areas of product selection, competition environment monitoring, consulting and decision-making, and technology following and learning. The strategies of advancing the competitiveness of the supply chain through competitive intelligence include upgrading the competitive positions of core enterprises in supply chain by competitive intelligence ; coordinating and managing the relationship between core enterprises, suppliers and distributers; advancing the matching between supply chain types and product types; and effectively evaluating the performance of entire supply chain.
Keywords:competitive intelligence  supply chain management  competitiveness of supply chain
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