浅析中国互联网保险的现状及其面临的挑战

互联网的兴起和迅速发展极大地促进了电子商务活动,作为电子商务活动之一的互联网保险,也应运而生。作为一种全新的经营手段和商业模式,互联网保险不仅可以降低销售成本,而且能够改变竞争方式和提高保险销售效率。然而,互联网保险在电子商务时代也面临着巨大的挑战,有多种因素制约着我国互联网的进一步发展。我国保险业亟须把握互联网保险的发展趋势,把培养更多高级的保险电子商务人才作为一项基本战略,突破各种限制,积极完善保险电子商务环境,促进中国互联网保险的健康、快速发展。

Analysis on the present situation of Chinese Internet insurance and its challenges

The rise of the Internet and the rapid development has greatly promoted the activities of e-commerce,e-commerce as one of the activities of the Internet insurance,also emerge as the times require. As a new means of management and business model,Internet insurance can not only reduce the cost of sales,but also can change the competition and improve the efficiency of insurance sales. However,Internet insurance also faces enormous challenges in the age of electronic commerce,there are many factors restricting the further development of the Internet in china. China＇s insurance industry needs to grasp the development trend of Internet insurance,take as the basic strategy to cultivate more advanced insurance electronic commerce talent,break through the various restrictions,and actively improve the insurance electronic commerce environment,and promote the healthy,rapid development China Internet insurance.