| 构建大连会展旅游品牌战略的路径选择——以上海世博旅游为例 |
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| 引用本文： | 王玉霞,高维全.构建大连会展旅游品牌战略的路径选择——以上海世博旅游为例[J].特区经济,2011(10):140-142. |
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| 作者姓名： | 王玉霞 高维全 |
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| 作者单位： | 辽宁对外经贸学院; |
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| 摘 要： | 会展旅游是旅游产品结合会展活动的特性而衍生出来的新产品,也是中国旅游市场结构不断调整优化的结果。本文从分析会展业与旅游业之间的关系入手,总结了上海世博旅游的成功经验,并阐述了大连创建会展旅游品牌的优势条件,最后对构建大连会展旅游的品牌战略提出了建设性的意见。
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| 关 键 词： | 世博旅游 大连市 会展旅游 品牌战略 |
Route selection of constructing Dalian exhibition tourism brand strategy——take Shanghai world exhibition tourism as example |
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| Wang Yu Xia Gao Wei Quan.Route selection of constructing Dalian exhibition tourism brand strategy——take Shanghai world exhibition tourism as example[J].Special Zone Economy,2011(10):140-142. |
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| Authors: | Wang Yu Xia Gao Wei Quan |
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| Institution: | Wang Yu Xia Gao Wei Quan |
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| Abstract: | MICE tourism is a new derived product whi-ch MICE tourism products combine the characteristics of activities.MICE tourism is also China's tourism market structure adjustment and optimization results.This exhibition from the analysis of the relationship between industry and tourism,summed up the successful experience of Shanghai World Expo Tour,described Dalian create MICE brand's advantages,and constructive comments made to build Dalian brand strategy MICE. |
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| Keywords: | Tourism Expo Dalian MICE brand strategy |
| 本文献已被 CNKI 维普 等数据库收录！ |
