Perceptions of Stakeholding: The Case of an NHS Trust

This article considers the significance of stakeholding for an NHS trust. The trust concerned was confronted with significant changes in its environment which posed a threat to its services and, therefore, its contract income. The trust appeared to be in a vulnerable position because it had not given adequate consideration to its relationship with its stakeholders. To establish where the trust needed to improve relations with stakeholders, the article adopts a model drawn from Johnson and Scholes (1993) and presents an analysis of the view of key individuals through the use of structured interviews.