Abstract: | The coastal development for tourism, of Languedoc-Roussillon in South West France represents one of the leading examples of State investment in tourism as a means of regional development. Examination is made of the administration, planning and implementation of the tourism project in Languedoc-Roussillon and its success is evaluated in terms of seasonality, its effect on income and employment in the region, the social value of the project and its contribution to the national balance of payments. On the basis of these evaluations it is argued that the tourism project has achieved only moderate success and tourism alone has not solved, and is unlikely to solve, the region's basic problems. The lessons of its use as a tool for regional development in Languedoc-Roussillon are of relevance to national governments everywhere. |