| 基于创新SWOT分析的酒店竞争战略研究 |
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| 引用本文： | 何原荣,杨莉华. 基于创新SWOT分析的酒店竞争战略研究[J]. 商业研究, 2006, 0(17): 172-175 |
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| 作者姓名： | 何原荣 杨莉华 |
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| 作者单位： | 中南大学,管理学院,湖南,长沙,410012 |
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| 摘 要： | 针对传统SWOT局限于定性分析的弱点,运用创新SWOT分析方法,在对酒店经营相关因素进行统计性分析的基础上,对统计结果再次进行创新性分析,构建创新SWOT矩阵,指导酒店企业制定更具针对性的竞争战略。
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| 关 键 词： | 创新SWOT 酒店 战略 |
| 文章编号： | 1001-148X（2006）17-0172-04 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005-11-28 |
Hotel Competition Stratagy Based on Innovation SWOT Analysis |
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| HE Yuan-rong,YANG Li-hua. Hotel Competition Stratagy Based on Innovation SWOT Analysis[J]. Commercial Research, 2006, 0(17): 172-175 |
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| Authors: | HE Yuan-rong YANG Li-hua |
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| Affiliation: | Management College, Zhongnan University, Chuangsha , 410012, China |
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| Abstract: | To solve the limitation of qualitative analysis in common SWOT,a new innovation SWOT analysis is made.Through the innovation analysis of the statistic result which comes from the statistic analysis of correlation factor in hotel management,the innovation SWOT matrix is constructed which supervises hotel to frame much more effective competition stratagy. |
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| Keywords: | innovation SWOT hotel stratagy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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