现代流通企业促成产销供应链协同——畅通国民经济大循环的微观基础

现代流通企业对于促进供需互动、产销协同，畅通国民经济大循环具有重要作用。文章采用包含生产、流通两类企业的多案例分析方法，考察流通企业促成上下游主体形成基于供应链的广泛联系与紧密合作，从而共同适应国内外市场环境变化的微观机制。总的来看，新的形势对生产、流通两类企业同时提出了供应链整合的要求，而共赢预期为彼此形成合作动机提供了基础；数字化的现代流通企业主导应用多种新技术、新模式?有效降低了供应链整合的成本和门槛，并在优化产销衔接、促进供需匹配，提升运营管理水平、改善企业品牌形象等方面产生了良好效果，形成了积极的反馈效应。因此，当前应充分发挥现代流通企业的作用，抓住时机打通生产与消费间的堵点，推动新发展格局的构建。

Supply Chain Integration Driven by Modern Distribution Enterprises Micro-mechanism of New Development Pattern Construction

Modern distribution enterprises play an important role in promoting the interaction between supply and demand, and the coordination between production and distribution, which can make the national economic cycle running more smoothly. This paper uses a multiple case study method based on both production and distribution enterprises to reveal the micro mechanism, that is, modern distribution enterprises can promote extensive contact and close cooperation between the upstream and downstream entities of the supply chain, so they can adapt to the changes of the market environment at home and abroad. Generally speaking, the new situation requires supply chain integration for both production and distribution enterprises, and the win-win expectation provides the basis for forming cooperation motivation. A variety of new technologies and new models introduced by digital modern distribution enterprises can effectively reduce the cost and threshold of supply chain integration, and result in the effect of improving management efficiency, promoting product innovation and helping build brand image, thus forming positive feedback. Therefore, we should give full play to the role of modern circulation enterprises, seize the opportunity to break through the blocking point between production and consumption, and promote the construction of a new development pattern.