| 度假酒店顾客体验的探索研究及实证启示 |
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| 引用本文： | 杨韫,陈永杰. 度假酒店顾客体验的探索研究及实证启示[J]. 旅游学刊, 2010, 25(4) |
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| 作者姓名： | 杨韫 陈永杰 |
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| 作者单位： | 1. 昆明学院旅游系,云南,昆明,650118
2. 香港理工大学酒店及旅游业管理学院,香港 |
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| 摘 要： | 在顾客体验以及消费者行为学相关文献研究分析的基础上,本研究结合度假酒店的特点,通过运用结构方程模型研究理论和方法,构建了度假酒店顾客体验的理论模型,从而进一步探讨度假酒店顾客体验的本质表现、驱动因素及其造成影响的后果。研究结果表明,顾客体验理论模型中各变量之间的关系与假定完全符合。此次对度假酒店顾客的体验研究不仅填补了顾客体验理论实证研究的空白,而且还提出了全新的度假酒店体验管理理念。
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| 关 键 词： | 度假酒店 顾客体验 结构方程模型（SEM） |
An Exploration of Customer Experience in Resort Hotels and Its Empirical Enlightenment |
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| YANG Yun,CHAN Andrew. An Exploration of Customer Experience in Resort Hotels and Its Empirical Enlightenment[J]. Tourism Tribune, 2010, 25(4) |
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| Authors: | YANG Yun CHAN Andrew |
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| Affiliation: | 1.Tourism Department/a>;Kunming University/a>;Kunming 650118/a>;China/a>;2.School of Hotel & Tourism Management/a>;Hong Kong Polytechnic University/a>;Hong Kong SAR/a>;China |
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| Abstract: | Based on the analysis of relevant literature studies on customer experience and consumers' behavior,the paper develops a theoretical model of customer experience by applying the theory and method of structural equation model in an attempt to explore the expression of customer experience in resort hotels,driving factors and the consequence of the impact.The study results indicate that the relationship of different variables in the model fully accords with the hypothesis.This study not only fills the gap in t... |
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| Keywords: | resort hotel customer experience SEM |
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