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| 从产品/服务的属性系统到定位矩阵的建立 | |
| 引用本文： | 陈树公. 从产品/服务的属性系统到定位矩阵的建立[J]. 技术经济, 2006, 25(10): 26-31 |
| 作者姓名： | 陈树公 |
| 作者单位： | 福建行政学院,福州,350003 |
| 摘 要： | 以产品／服务的属性系统为基础，综合运用扩展的双因素理论和手段——目的理论，由此建立一个以顾客认知对象和顾客满意为基础的产品／服务定位矩阵，探索产品／服务定位新方法。 |
| 关 键 词： | 产品/服务 属性 定位矩阵 |
| 文章编号： | 1002-980X(2006)10-0026-06 |
| 收稿时间： | 2006-06-28 |
| 修稿时间： | 2006-06-28 |
From Product /Service Attribute System to the Establishment of Positional Matrix |
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| CHEN Shu-gong. From Product /Service Attribute System to the Establishment of Positional Matrix[J]. Technology Economics, 2006, 25(10): 26-31 | |
| Authors: | CHEN Shu-gong |
| Affiliation: | Fujian Management Institute, Fuzhou 350003, China |
| Abstract: | Taking the product/service attribute system as a foundation, the article utilizes two-factor theory expanded and means-end theory to establish the product/service positional matrix which is based on customers' cognition object and customers' satisfaction, so as to explore the new method of positioning product/service. |
| Keywords: | product/service attribute positional matrix |
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