再使用包装物回收的主体行为分析

本文对由配送中心实行再使用包装物回收时政府、包装物制造商、零售商和消费者的行为进行了分析．分析表明：（1）政府与配送中心可以协调到一个均衡或默契状态。（2）零售商行为依赖于配送中心激励机制；在配送中心实现逆向物流的情况下．零售商的最优选择是参与回收；当配送中心不进行包装物回收时，零售商的最优选择是自行处理。（3）消费者行为的问卷调查统计显示62％的消费者表示愿意参与包装物的回收。

The Principal Behavior When Reuse Wrap Pages are Reclaimed by Distribution Center

The paper analyzes the principal behavior of government,retailers and consumers,when reuse wrap pages are reclaimed by distribution center.The studies indicate as follows.First,the government can be corresponds with distribution center on an equilibrium.Secondly,the behavior of retailers is dependent on the inspiriting mechanism of distribution center.That is,the optimum strategy of retailers is to reclaim the wrap pages when reverse logistics is realized by distribution center,otherwise not so.Finally,62% of the consumers with questionnaire would like the wrap pages to be reclaimed.