Quality, Competitors and Competitiveness

How can we measure a product's competitiveness? How does product quality affect competitiveness? To measure product competitiveness involves two interconnected stages. First, to choose a perspective from which to compare the product with its competitors. Second, to decide which are the product's main competitors. One perspective we could take is that of the product's ideal consumer – that is, the person most likely to buy. This perspective offers some fascinating insights into measuring product competitiveness and identifving competitors, and can help us understand why a nation may be losing its share of the market.