| 浅谈基金销售渠道多元化 |
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| 引用本文： | 成晓梅,王瑜伟.浅谈基金销售渠道多元化[J].中国电子商务,2012(16):182-182,184. |
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| 作者姓名： | 成晓梅 王瑜伟 |
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| 作者单位： | 中国人民大学公共管理学院,北京,100872 |
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| 摘 要： | 本文分析了传统基金销售渠道的优劣后，介绍了近年来新兴的网络销售渠道、基金第三方销售渠道、基金超市三种销售渠道的特点及功能。
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| 关 键 词： | 基金销售 基金第三方销售 基金超市 |
Diversity of Distribution channels of The Fund |
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| Cheng Xiaomei Wang Yuwei.Diversity of Distribution channels of The Fund[J].Discovering Value,2012(16):182-182,184. |
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| Authors: | Cheng Xiaomei Wang Yuwei |
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| Institution: | Cheng Xiaomei Wang Yuwei (School of Public Administration and Policy of RUC,Beijing 100872,China) |
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| Abstract: | This paper analyses the advantages and disadvantages of the traditional distribution channels of the fund. It also introduces the characteristics and the function of the internet selling,the third party marketing and mutual fund supermarkets of the marketing channels which are rising in neap years. |
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| Keywords: | Fund sales Fund the third party marketing Mutual fund supermarkets |
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