| 市场导向的战略营销管理:一个分析的框架 |
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| 引用本文： | 杨保军. 市场导向的战略营销管理:一个分析的框架[J]. 当代经济管理, 2008, 30(8) |
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| 作者姓名： | 杨保军 |
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| 作者单位： | 北方民族大学,商学院,宁夏,银川,750021 |
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| 摘 要： | 相对于交易营销范式和关系营销范式来说,战略营销管理范式以市场为导向适应了全球化背景下竞争激烈的营销环境.是一次重要的范式创新.以获取关键顾客价值和营销竞争力为基础分析战略营销管理框架对于企业应对复杂的竞争环境具有深远的影响.
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| 关 键 词： | 市场导向 战略营销管理 营销竞争力 |
The Market-oriented Strategic Marketing Management:An Analytical Framework |
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| Yang Baojun. The Market-oriented Strategic Marketing Management:An Analytical Framework[J]. Contemporary Economic Management, 2008, 30(8) |
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| Authors: | Yang Baojun |
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| Affiliation: | Yang Baojun(School of Business,North University for Nationalities,Yinchuan 750021,China) |
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| Abstract: | Compared with transaction marketing paradigm and rela-tionship marketing paradigm,the strategic marketing management paradigm that adapts to highly competitive marketing environment un-der economic globalization is very important.The influence of strategic marketing management framework obtaining key customer's value and marketing competitiveness as foundation is far-reaching for the enter-prise itself. |
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| Keywords: | market-oriented the strategic marketing management marketing competitiveness |
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