营销学在中国发展的30年回顾:成就与挑战

营销学从国外引进到中国迄今不过30年,在世界营销史上虽属短暂,但这30年已经走过了世界营销百年的风雨历程,为世界营销理论和实践的丰富和发展作出了杰出的贡献,其问经历了引进启蒙、广泛传播、应用深化三个主要阶段,并正在经历新一轮的创新拓展过程.中国营销已经迎来新世纪的挑战,中国将从世界的"生产车间"走向"研发车间"以至"营销车间",中国营销学者任重道远.

On the Development of Marketing in China in the Past Thirty Years:Achievements and Challenges

China' s marketing has developed for thirty years,which is only a short period in the history of world marketing.However,it has experienced the hard process of one-hundred-year world marketing and made an important contribution to the marketing development in theory and practice.It has gone through three stages,including introduction,wide spreading and further application stages.Moreover,it is experiencing a new stage of innovation and exploration.China' s marketing is facing challenges from the new century...