Selecting quality based programs in small firms

Over the last decades, the quality issues have received increased attention from top managers and academics. The international debate mainly focused on managerial and economical implications resulting from the implementation of TQM programs in large companies, thus not considering peculiarities that such investments present within small firms. As a matter of fact, many small firms have adopted quality based programs and, unfortunately, failed to achieve the planned results: a major reason of the failure of TQM initiatives is due to the lack of effective decisional tools aimed at identifying the most suitable quality related investments.Hence, the objective of the paper is to define a model that supports managers of small firms in the identification of most effective quality related priorities: to this end, a contingent approach that identifies different contexts according to the environment where the company operates and to the relationships between the firm and its stakeholders is suggested. Guide-lines for choosing a specific decisional technique aimed at selecting the most effective choice among the identified feasible priorities are suggested, too.