高科技初创企业的商务模式设计研究

商务模式由它的价值主张、价值支撑和价值保持等来表征。首先,商务模式的设计是一个不断完善的互动过程,在生命周期的每个阶段都需要进行设计和优化,3个设计部分是互相补充、互相完善的,是一种阶梯式上升的循环过程;最后,运用实例对高科技初创企业的商务模式设计进行了说明。

Research on Design of Business Models for High-tech Start-ups

Business models may be expressed using value proposition,value supporting,value maintaining.At first,the design of business models is a mutual action of three parts that are additive and compensatory and must be continually optimized along with every phase of product life cycle.Furthermore they are a circular process that should be repeated again and again for continuous improvement like ladder.Finally,an example is given to illustrate how to design business models in the high-tech start-ups.