| 危机营销抗御策略的分析 |
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| 引用本文： | 董丛文,吕海霞. 危机营销抗御策略的分析[J]. 商业研究, 2005, 0(13): 13-15 |
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| 作者姓名： | 董丛文 吕海霞 |
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| 作者单位： | 哈尔滨商业大学,工商管理学院,黑龙江,哈尔滨,150028 |
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| 摘 要： | 在日趋复杂的环境中,企业随时面临着各种危机,迫切需要建立一套危机预防机制和危机处理措施。预防是力求以最低的成本和最小的代价把危机扼杀在摇篮里,而当防御出现偏失,危机又不可避免时,企业就必须用有效的危机处理措施来解决危机。
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| 关 键 词： | 危机营销 危机预防 危机处理 |
| 文章编号： | 1001-148X(2005)13-0013-03 |
| 修稿时间： | 2004-11-20 |
Anti - crisis Marketing Strategy |
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| DONG Cong-wen,LV Hai-xia. Anti - crisis Marketing Strategy[J]. Commercial Research, 2005, 0(13): 13-15 |
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| Authors: | DONG Cong-wen LV Hai-xia |
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| Abstract: | In the increasingly complicated environment,business enterprises are exposed to various crisis.So they should establish a set of crisis prevention strategies and the correspording measures. The paper analyzes crisis marketing in terms of both crisis prevention and crisis solution. Prevention is to secure crisis with the lowest cost from the very beginning,but crisis solution measures should be used while crisis prevention is useless . |
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| Keywords: | crisis marketing crisis prevention crisis solution |
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