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The Consumer’s Micro-Micro Gasoline Buying Decision
Authors:Jannett Highfill  Michael McAsey
Affiliation:(1) Department of Economics, Bradley University, Peoria, IL 61625, USA;(2) Department of Mathematics, Bradley University, Peoria, IL 61625, USA
Abstract:A “micro-micro” consumer problem of gasoline purchases is examined using daily price data. Comparing the optimizing consumer with one who buys gasoline at random, the paper finds optimizers save about 4% of their annual gasoline bill. The paper also provides some evidence about the costs of non-optimal gasoline buying strategies.
Keywords:Gasoline  Consumer  Value of information
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