| 会议营销:中小企业营销方式的新选择 |
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| 引用本文： | 施世蕾,范华. 会议营销:中小企业营销方式的新选择[J]. 价值工程, 2005, 24(11): 96-97 |
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| 作者姓名： | 施世蕾 范华 |
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| 作者单位： | 1. 山东大学,济南,250100
2. 中共山东省委党校,济南,250020 |
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| 摘 要： | 在中小企业的营销管理中,找到适合中小企业实际情况的营销模式是其营销成功的关键。会议营销是适合中小企业实行的一种营销方式。本文分析了会议营销的概念、特征,并提出了中小企业实行会议营销需要注意的问题和方法。
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| 关 键 词： | 会议营销 中小企业 营销方式 |
| 文章编号： | 1006-4311（2005）11-0096-02 |
Conference Marketing :A New Choice of Marketing Model for the Middle and Small Enterprises |
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| Shi Shilei,Fan Hua. Conference Marketing :A New Choice of Marketing Model for the Middle and Small Enterprises[J]. Value Engineering, 2005, 24(11): 96-97 |
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| Authors: | Shi Shilei Fan Hua |
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| Affiliation: | 1 Shandong University ,Jinan 250100, China;2 Educational Institution of Shandong Provincial Commission of the Chinese Communist Party ,Jinan 250020,China |
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| Abstract: | It's crucial to find the proper marketing model for the middle and small enterprises in the marketing management .The conference marketing is a new- born marketing model , which is proper for the middle and small companies .This paper analyze the concept of the conference marketing , characteristics and propose the problems and methods for the middle and small companies to perform the conference marketing. |
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| Keywords: | conference marketing middle and small enterprises marketing model |
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