Peer-to-peer interactions: Perspectives of Airbnb guests and hosts

In peer-to-peer (P2P) accommodation settings such as Airbnb, social interactions between peers are distinctively different from those between guests and employees in conventional lodging establishments. This study focuses on a reciprocal aspect of social interactions in P2P accommodations and aims to: 1) explore how guests and hosts perceive online and face-to-face interactions between them and 2) investigate the association between P2P interactions and some outcome variables (encounter satisfaction, word-of-mouth intention, and continuous intention to use) based on the roles of guest and host. A total of 503 responses from an online research panel were analyzed. The results show that guests perceive overall interaction experiences more positively than do hosts. Moreover, guests and hosts place weight on different interaction factors that contribute to their satisfaction and behavioral intentions. This study sheds light on the reciprocal interactions between guests and hosts, providing important theoretical and practical implications for the P2P lodging experience.