Why do you use Yelp? Analysis of factors influencing customers’ website adoption and dining behavior |
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| Institution: | 1. 420 Elliott Hall, School of Business Administration, Oakland University, 2200 N. Squirrel Rd., Rochester, MI, 48309, United States;2. 312 Elliott Hall, School of Business Administration, Oakland University, 2200 N. Squirrel Rd., Rochester, MI, 48309, United States;3. 304 Elliott Hall, School of Business Administration Oakland University, 2200 N. Squirrel Rd., Rochester, MI, 48309, United States;4. 340 Elliott Hall, School of Business Administration, Oakland University, 2200 N. Squirrel Rd., Rochester, MI, 48309, United States;1. Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, 342 Wallace Hall, 295 West Campus Drive, Blacksburg, VA 24061-0429, United States;2. Department of Hospitality & Tourism Management, Pamplin College of Business, Virginia Tech, 363B Wallace Hall, 295 West Campus Drive, Blacksburg, VA 24061-0429, United States;1. College of Humanities and Social Sciences, UAE University, United Arab Emirates;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, Hong Kong |
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| Abstract: | The number of review websites has increased within the past years since more people rely on online reviews to help their decision-making process. Previous studies have either focused on the attributes of the content posted on review websites (i.e., reviews) or customers’ behavior concerning their selection of review website on which to post reviews. This study, however, extends the Technology Acceptance Model (TAM) to investigate the factors that influence individuals’ restaurant review website adoption behaviors to read reviews and make dining decisions. In addition, this study will look at the differences in individuals’ perceptions of various restaurant review websites (i.e., Yelp vs. others). The findings revealed the role of influential factors on individuals’ review website adoption and dining decisions as well as the differences in proposed structural relationships among various restaurant review websites. |
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| Keywords: | review websites restaurants TAM website experience subjective norm |
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