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Distinction and omnivorousness in tourists’ food consumption
Institution:1. Institute of Geography and Tourism, Guangdong University of Finance & Economics, Guangzhou, China;2. School of Tourism Management, Sun Yat-sen University, Zhuhai, China;3. Costa Brava Girona Tourism Board, Spain;1. The University of the South Pacific, Private Mail Bag, c/-STHM,Private Mail Bag, Suva 0000, Fiji;2. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Museum Road, TST East, Kowloon, Hong Kong SAR;1. Aalto University School of Business, Small Business Center, Lönnrotinkatu 7, 50100 Mikkeli, Finland;2. MTT Agrifood Research Finland, Lönnrotinkatu 3, 50100 Mikkeli, Finland;3. Helsinki University, Ruralia Institute, Lönnrotinkatu 7, 50100 Mikkeli, Finland;4. Mikkeli University of Applied Sciences, Tarkk''ampujankuja 1, 50100 Mikkeli, Finland;1. Surrey International Institute, Dongbei University of Finance and Economics, 217 Jian Shan Street, Sha He Kou District, Dalian, China;2. Tourism Guiding Department, Nev?ehir Hac? Bekta? Veli University, Nev?ehir, 50300, Turkey;3. Food Service and Lodging Department, University of Central Florida, Rosen College of Hospitality Management, Orlando, FL32819, USA;1. School of Geography and Ocean Science, Nanjing University, Nanjing, Jiangsu 210023, PR China;2. School of Tourism and Hospitality Management, Temple University, Philadelphia, PA 19122, USA
Abstract:This study investigates tourists’ cultural tastes in food by applying the sociological theory of cultural distinction and omnivorousness. The consumption of food by Chinese tourists in their travels across Spain is analyzed, with the fieldwork being conducted in Spain. Semi-structured interview was used to collect data about tourists’ food tastes. The results show that distinctive and omnivorous tastes in food coexist, but differently across tourist groups. Snobbish tourists regarded exotic food as distinctive and legitimate, and undervalued familiar food. Omnivorous tourists held a more equal and inclusive attitude towards both exotic and familiar foods. The omnivorous tourists’ openness to familiar food involved many utilitarian purposes. The research results have implications for future research on cultural tastes of tourist class, and destination marketing and management.
Keywords:Food consumption  Omnivore  Distinction  Taste  Exoticism  Chinese tourists
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