Impact of cultural values on technology acceptance and technology readiness |
| |
| Institution: | 1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, 17 Science Road, TST East, Hong Kong;2. The Collins College of Hospitality Management, California State Polytechnic University, Pomona 3801 W. Temple Avenue, Pomona, CA 91768, USA;1. Department of Business and Accounting, Faculty of Economics and Business Administration, Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11, 28040 Madrid, Spain;2. Department of Business and Accounting, Faculty of Economics and Business Administration. Universidad Nacional de Educación a Distancia (UNED), Paseo Senda del Rey, 11, 28040 Madrid, Spain;1. Ecole hôtelière de Lausanne, HES-SO//University of Applied Sciences Western Switzerland, Route de Cojonnex 18, 1000, Lausanne 25, Switzerland;2. Columbia University, 701 Uris Hall, New York, NY, 10027, United States;1. Department of Geography and Geology, Kingston University, Penrhyn Road, Kingston upon Thames KT1 2EE, United Kingdom;2. Department of Engineering and the Built Environment, Anglia Ruskin University, Bishop Hall Lane, Chelmsford, Essex CM1 1SQ, United Kingdom;1. Ehrenberg - Bass Institute for Marketing Science, School of Marketing University of South Australia, City West Campus, Adelaide, South Australia 5000, Australia;2. Business School, Yunnan University of Finance and Economics, Kunming, Yunnan Province 650221, People''s Republic of China;3. School of Management and Marketing, Charles Sturt University, New South Wales 2795, Australia;1. School of Knowledge Science, Japan Advanced Institute of Science and Technology, Ishikawa, Japan;2. Research into Artifacts, Center for Engineering (RACE), University of Tokyo, Kashiwa, Japan;3. Department of Marketing, University of Strathclyde Business School, Glasgow, UK |
| |
| Abstract: | The impacts of cultural values on technology acceptance at national level have been investigated by previous studies, but not at individual level. Hence, the research question of the present study is what are the impacts of cultural values at individual level on technology acceptance? The detailed objective is to investigate the impacts of cultural values at individual level on the extended technology acceptance model by considering technology readiness. A research framework was developed, and the technology acceptance model was extended from the perspective of hotel employees. Results showed that highlighting long-term benefits of hotel technology such as workload reduction and performance enhancement can be considered to improve the perceived usefulness and perceived ease of use. In addition, introducing a new hotel technology under a less masculine cultural environment can greatly help hotel employees minimize their discomfort. Accordingly, an effective and successful hotel technology can be achieved. |
| |
| Keywords: | Cultural value Technology acceptance Technology readiness |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
