| 我国企业构建绿色营销体系的障碍因素分析 |
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| 引用本文： | 胡芳肖,王育宝. 我国企业构建绿色营销体系的障碍因素分析[J]. 商业经济与管理, 2005, 0(9): 74-79 |
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| 作者姓名： | 胡芳肖 王育宝 |
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| 作者单位： | 1. 西安交通大学,陕西,西安,710061
2. 西安交通大学,陕西,西安,710049 |
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| 基金项目： | 国家社会科学基金项目资助(03BJLO35) |
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| 摘 要： | 企业绿色营销的实施是一项复杂的系统工程,是可持续发展战略的必然要求。本文阐述了企业绿色营销体系,分析了阻碍我国企业建立绿色营销体系的因素,提出建立绿色营销体系的基本策略。
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| 关 键 词： | 绿色营销 绿色营销体系 绿色文化 正外部性市场失灵 |
| 文章编号： | 1000-2154（2005）09-0074-06 |
| 收稿时间： | 2005-06-09 |
| 修稿时间： | 2005-06-09 |
An Analysis on the Barriers to Constructing the Green Marketing System of Corporation in China |
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| HU Fang-xiao,WANG Yu-bao. An Analysis on the Barriers to Constructing the Green Marketing System of Corporation in China[J]. Business Economics and Administration, 2005, 0(9): 74-79 |
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| Authors: | HU Fang-xiao WANG Yu-bao |
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| Abstract: | The implementation of green marketing in enterprises is a complicated and systematic project and also an necessary demand from the sustainable development strategy. This paper expounds on the green marketing system in enterprise, makes an analysis on the barriers to constructing it, and fially puts forward some basic strategies for building it up. |
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| Keywords: | green marketing green marketing system green culture market failure of external benefit |
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