| 我国通信业客户忠诚驱动因素实证研究 |
| |
| 引用本文： | 薛君 李琪 梁斌. 我国通信业客户忠诚驱动因素实证研究[J]. 经济管理, 2005, 0(20): 34-43 |
| |
| 作者姓名： | 薛君 李琪 梁斌 |
| |
| 作者单位： | [1]西安交通大学经济与金融学院博士生 [2]西安交通大学经济与金融学院副院长 [3]西安邮电学院学生,西安市710061 |
| |
| 摘 要： | Starting with the connotation of the customer loyalty, this article sums up the three significant characteristics, and considers that as a basis for setting up the model of the customer loyalty driving factors of Chinese telecommunication industry. It adopts the method of the empirical study to discuss the factors influence the customer loyalty of telecommunication industry to investigate the production mechanism, development and control of customer loyalty by applying the data mining. Moreover, it brings up the strategy suggestions on our national telecommunication corporation＇s customer loyalty management.
|
| 关 键 词： | 通信业 客户忠诚度 中国 转网成本 企业管理 服务质量 营销策略 |
An Empirical Study on Customer Loyalty of Telecommunication Industry |
| |
| Xue Jun, Liang Bin. An Empirical Study on Customer Loyalty of Telecommunication Industry[J]. Economic Management, 2005, 0(20): 34-43 |
| |
| Authors: | Xue Jun Liang Bin |
| |
| Abstract: | |
| |
| Keywords: | Long-term purchase recommendation expected repurchase trust, network transfer cost staff loyalty |
| 本文献已被 维普 等数据库收录！ |
