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旅游景区主题体验设计:以陕北民俗文化村为例
引用本文:李胜利. 旅游景区主题体验设计:以陕北民俗文化村为例[J]. 商业研究, 2009, 0(12)
作者姓名:李胜利
作者单位:陕西师范大学,旅游与环境学院,西安,710062
基金项目:国家社会科学基金项目;项目 
摘    要:旅游产品的核心在于体验,旅游景区必须对旅游体验给予更多的关注,使之能够满足游客的需要、需求与期望。对于旅游体验的研究,事实上已构成了旅游研究的核心内容,为此旅游景区的主题体验设计将成为旅游景区的长胜之道,是主题型旅游景区的核心竞争力所在。

关 键 词:旅游景区  旅游体验  主题体验设计模式  陕北民俗村

Themed Experience Design Patterns of Tourist Scenic Spots-Taking Northern Shaanxi Folk Culture Village as a Case
Abstract:The core of tourism products is experience,so tourist experience must be paid more attention to so that it can meet the needs,demands and expectations of tourists.In fact,the tourist experience research has constituted the core of tourism study,so the subject experience design of tourist scenic spots should become its key to win,which is the key competitiveness of theme-oriented tourist attractions.
Keywords:tourist scenic spots  tourist experience  themed experience design patterns  Northern Shaanxi Folk Village  
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