订单:企业商务活动的生命线

订单是企业前期商务活动的结果与即期商务活动的出发点。应用订单统帅企业的采购、销售与物流,要求企业机构设置、企业文化、营销理念与之适应,同时要构建由计算机网络支持的用户资源信息网和物资供应链信息网。

订单: 企业商务活动的生命线

Indent is the starting point of busin ess activities ,as well as the result of their initiaive phase. Indent should be employed to command purchase,sales promotion and logistics of enterp rise,and the establishment of enterprise orga-nization,enterprise culture and sa les notion should match it. Besides,the information networks of custome r resource and material supply supported by comput er networks should be established at the same time.