| 农产品企业绿色营销问题探讨 |
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| 引用本文： | 谢华兴.农产品企业绿色营销问题探讨[J].价值工程,2007,26(1):62-63. |
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| 作者姓名： | 谢华兴 |
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| 作者单位： | 贵州大学管理学院,贵阳,550025 |
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| 摘 要： | 绿色消费和绿色营销是当今国际国内农产品市场的主潮流。从绿色营销的内涵入手,分析了农产品绿色营销的必要性,并提出了其具体思路。
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| 关 键 词： | 绿色消费 绿色农产品 绿色营销 |
| 文章编号： | 1006-4311（2007）01-0062-02 |
Green Marketing Strategy in Agricultural Products |
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| Xie Huaxing.Green Marketing Strategy in Agricultural Products[J].Value Engineering,2007,26(1):62-63. |
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| Authors: | Xie Huaxing |
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| Institution: | School of Management,Guizhou University,Guiyang 550025 ,China |
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| Abstract: | Green consumption and green marketing is now the main current of the international agricultural product market, after an analysis of the necessity of the green marketing, this paper researched the measures on it. |
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| Keywords: | green consumption green agricultural products green marketing |
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