| 基于相对竞争力比较的零售企业竞争力评价分析 |
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| 引用本文： | 李卫忠.基于相对竞争力比较的零售企业竞争力评价分析[J].价值工程,2007,26(1):131-133. |
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| 作者姓名： | 李卫忠 |
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| 作者单位： | 江门职业技术学院,江门,529000 |
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| 摘 要： | 通过对企业竞争力涵义的分析,构建了零售企业竞争力综合评价指标体系;利用功效系数法和综合评价的方法,通过与同行业其它零售企业竞争力比较和零售企业对自身竞争力评判的方式,建立零售企业的竞争力综合评价模型;使企业能够客观、正确地认识和评价企业自身竞争力,为其进一步提高自己市场竞争力提供科学有效的理论依据。
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| 关 键 词： | 零售企业 竞争力 评价体系 功效系数法 |
| 文章编号： | 1006-4311（2007）01-0131-03 |
The Analysis on Competitiveness Evaluation of Retail Enterprises Based on Relative Competitiveness Comparison |
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| Li Weizhong.The Analysis on Competitiveness Evaluation of Retail Enterprises Based on Relative Competitiveness Comparison[J].Value Engineering,2007,26(1):131-133. |
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| Authors: | Li Weizhong |
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| Institution: | Jiangmen Polytechnic Colledge of Profession, Jiangmen 529000, China |
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| Abstract: | Based on the analysis of concept of competitiveness of enterprises, the paper puts forward a comprehensive evaluation index system of competitiveness for retail enterprises. According to the method of efficiency coefficient and comprehensive evaluation, by comparing with the competitiveness of other retail enterprises and evaluating the competitiveness of themselves, the paper sets up a comprehensive evaluation model of competitiveness for retail enterprises to make enterprises realize and evaluate their own competitiveness objective and correctly and provide the theoretical theory basis to improve the market competitiveness. |
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| Keywords: | retail enterprise competitiveness evaluate system efficiency coefficient method |
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