借奥运之机,做大做强中国旅游业

奥运会对主办国旅游业的影响是巨大的。2008年北京奥运会日渐临近,如何利用奥运会促进中国旅游业的发展成为人们关注的焦点。根据大型节事旅游效应理论,奥运会对旅游有正反两方面的影响。中国旅游业正迅猛发展,但也存在诸多问题,借奥运会之机,实施奥运旅游战略才是做大做强我国旅游业的出路。为此,根据旅游业是政府主导型产业的特点,政府也应在旅游立法、旅游预警机制等方面为旅游业的发展创造良好的宏观环境。

Use the Olympic Occasion to Stimulate the Development of Tourism in China

As a kind of mega-events, The Olympic Games has a great impact on the tourism. How to use it to stimulate the development of tourism becomes a hot topic as Beijing 2008 Olympics comes near to us. According to the theory of themega-events'impact on tourism, Olympics influences the tourism on both positve and negative sides.Nowdays,there still exits many problems in our thrivingly developing tourism,and the Olympics will be a big opportunity to strengthen our tourism.Because tourism has the chracter of government-dominating,our government should creat a good macro-environment for the development of tourism through legislation, early warning system, etc.